Ana Prieto
Sam Stalling
FILMP/MEDP 150
Our culture in this day and age is so enveloped with media that besides being consumers of it we are becoming filters, rather, to the immense waves of media that hit us on a daily basis. From the morning talk shows you listen to on the way to work or the music blasting through your iPod headphones, to the countless advertisements that fill our buses, trains, TV and computer screens, media can be found any and everywhere.
Because convergence is so much a part of our culture, we don’t realize its true variety, it has become the norm to have countless ways of doing something as simple as watching a movie. You can do it the old fashion way by going to the theater or you can rent or buy a DVD. If you want it on the go you can stream it online through Netflix or even upload it to your iPod. This synergy hence gives us consumers more options and control over how we like things done. The same goes for communication, you can call, text, email or BBM, just to name a few ways of reaching someone, with the single device, which is a cell phone. Convergence applies to all aspect of our lives aside from media.
A current media sensation that really stood out to me was the rescuing of the 33 miners on Wednesday afternoon who were brought to the surface after being trapped underground for sixty-nine days. Around the world millions were watching this on television, listening on the radio, getting news updates on their phones and even probably googling the facts on such an event online. As a consumer having so many ways of obtaining information is crucial and comforting that one can be in the know 24/7 on what’s going on in our world. Almost immediately after the rescue already word was going around of movies in the works, television productions and books ready to be published on the event. Media wastes no time in creating entertainment out of anything possible, but is it appropriate already to be creating this into a subject of entertainment?
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